iRT Releases Fourth Edition of Media Ready to Address Today’s Evolving Media and Substance Use Landscape

2026-07-14T17:30:00+00:00

July 14, 2026, Durham, NC – Today's middle school students are exposed to more substance-related media messages than ever before, and Media Ready has been helping them navigate those influences for two decades. Now, iRT is excited to announce the release of the fourth edition of Media Ready, our evidence-based substance misuse prevention program designed to help students think critically about media messages and make healthier decisions. Today’s middle school students are navigating a media landscape that looks dramatically different than it did just a few years ago. From influencer marketing and viral trends to emerging nicotine products, targeted digital advertising, [...]