Prevention Program

Media Literacy Education

  • AUDIENCE: Elementary school students

  • METHOD: e-Learning

  • LENGTH: 2 hours

  • DESCRIPTION: 5 lessons (Introduction, 3 cases, Conclusion)

Media Detective Online Screenshot

Media Detective Online

Media Detectives Snoop and Scoop teach students the strategies advertisers use to persuade people to use alcohol and tobacco products and discover the missing health information about what really happens when you use alcohol and tobacco. Students learn to critically analyze and reject unhealthy persuasive media messages to prevent use of alcohol, tobacco, and vaping products.


Scull, T. M. (2019, August). Media Detective: A creative approach to substance use prevention in elementary school. Presentation for the NC 21st Century Community Learning Centers Summer Institute, Guilford Tech Community College in Jamestown, NC.

Scull, T. M. (2009). Media Detective:  A new NIDA-funded media literacy substance abuse prevention program. Workshop presented at the Community Anti-Drug Coalition of America’s Mid-Year Training Institute:  Louisville, KY.

Scull, T. M., & Kupersmidt, J. B. (2008). Media Detective: A new evidence-based, elementary school, media literacy, substance abuse prevention program. Paper presented at the 21st Annual National Prevention Network Prevention Research Conference, Indianapolis, IN.


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