{"id":6825,"date":"2021-12-27T16:41:43","date_gmt":"2021-12-27T16:41:43","guid":{"rendered":"http:\/\/irtinc.us\/?page_id=6825"},"modified":"2022-01-11T18:32:06","modified_gmt":"2022-01-11T18:32:06","slug":"media-aware-for-young-adults-case-study","status":"publish","type":"page","link":"https:\/\/irtinc.us\/es\/media-aware-for-young-adults-case-study\/","title":{"rendered":"Media Aware for Young Adults Case Study"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#5ac3f4;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:55;line-height:1.15;\"><h2>Media Aware helps Fact Forward educate South Carolina college students<\/h2><\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:#000000;\"><h2>The Challenge<\/h2>\n<p>Although South Carolina\u2019s teen pregnancy rates have fallen in the past decades, STI transmission among young people remains unfortunately high. In order to provide high-quality reproductive health education to South Carolina college students, Fact Forward, a South Carolina-based, nonprofit organization dedicated to improving reproductive health, needed an interactive sexual education program to implement with their partner colleges. The program needed to be:<\/p>\n<p><strong>1. Evidence-based.<\/strong> Fact Forward and their partners at South Carolina colleges and universities wanted to know there was empirical research supporting any programs provided to their students.<br \/>\n<strong>2. Scalable.<\/strong> Fact Forward works with all sizes of colleges, and so any program the organization worked with needed to function for both small and large-scale settings.<br \/>\n<strong>3. Engaging.<\/strong> No matter how high-quality the information in the program, it wouldn\u2019t matter if students weren\u2019t motivated to finish it.<\/p>\n<p>Fact Forward\u2019s goal of working with several South Carolina colleges hinged on finding a program capable of fulfilling all three of their requirements. Without a good fit, they would fall short of reaching their target student population.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-padding-right:26px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.144%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0.144%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:#000000;\"><h2>The Context<\/h2>\n<p>Project RHEA, Fact Forward\u2019s recent South Carolina college-focused initiative for reproductive health education and access, aimed to increase student knowledge and usage of sexual health resources among young adults, increase their use of reproductive health centers, reduce STI rates, and improve student health.<\/p>\n<p>After reviewing the available resources, Fact Forward quickly decided that using Media Aware, an asynchronous, online sexual health education program for college students, would be instrumental in their fight for improving college sexual health.<\/p>\n<p>Media Aware stood out from other sexual health interventions. It is evidence based, proven effective in a clinical trial with young adults. It can be taken online and on demand &#8211; even on a smartphone!<\/p>\n<p>Uniquely, Media Aware teaches sexual health using a media literacy education approach, meaning it engages young adults in the program by including contemporary examples of TV, music, and other types of media. The program challenges students to think critically about implicit messages found in media.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:#ffc107;--awb-bg-color-hover:#ffc107;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:44px;--awb-spacing-right-large:16.416%;--awb-margin-bottom-large:1px;--awb-spacing-left-large:0%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:16.416%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-evenly fusion-content-layout-column\"><div class=\"fusion-testimonials clean awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:#000000;--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"0\"><div class=\"reviews\"><div class=\"review active-testimonial avatar-above avatar-image\"><div class=\"testimonial-thumbnail\"><img decoding=\"async\" class=\"testimonial-image\" src=\"http:\/\/irtinc.us\/wp-content\/uploads\/2021\/12\/Denise-200x300.jpg\" width=\"200\" height=\"300\" style=\"--awb-border-radius:20px;\" \/><\/div><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u201cI advocated for Media Aware; its interactivity and style made it engaging for college students.\u201d<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong>Denise Marcano<\/strong>, <span>College Health Education Coordinator, Fact Forward<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-padding-right:26px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.144%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0.144%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h2>The Results<\/h2>\n<p>Over the 3.5 years of Project RHEA, Fact Forward successfully worked with many different colleges in South Carolina. No matter if they had a few hundred students or several thousand, Media Aware proved an invaluable educational resource for colleges. Fact Forward especially appreciated Media Aware\u2019s relevancy for their target population of college students, because it was unlike other programs. Other programs would try to talk to a broad range of ages of students at once, whereas Media Aware was specifically designed for college students. The focus on reaching college students can be seen by the inclusion of young adult-appropriate examples and situations. The program also provides a breadth of information that the specialists at Fact Forward appreciated. With sections on topics such as healthy relationship communication, substance use, and bystander intervention for sexual assault, Media Aware goes well beyond the typical \u201cbirds and bees\u201d discussion included in many sex ed programs.<\/p>\n<p>Importantly, students also reported that they found Media Aware informative and enjoyable. Many students reported learning things they had never heard before. Some even reported that they wished Media Aware had been available to them when they were younger, because it filled in gaps in knowledge and provided information that was not addressed in sex ed classes.<\/p>\n<p>Although Project RHEA successfully concluded this year, Fact Forward intends to keep using Media Aware in the future with more colleges. The program has become another tool in the organization\u2019s toolbox, continuing Fact Forward\u2019s mission to improve the sexual health of adolescents in South Carolina.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-top:10px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:#ffc107;--awb-bg-color-hover:#ffc107;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:44px;--awb-spacing-right-large:16.416%;--awb-margin-bottom-large:1px;--awb-spacing-left-large:0%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:16.416%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-evenly fusion-content-layout-column\"><div class=\"fusion-testimonials clean awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-textcolor:#000000;--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"0\"><div class=\"reviews\"><div class=\"review active-testimonial avatar-above avatar-image\"><div class=\"testimonial-thumbnail\"><img decoding=\"async\" class=\"testimonial-image\" src=\"http:\/\/irtinc.us\/wp-content\/uploads\/2021\/12\/Mallory-200x300.jpg\" width=\"200\" height=\"300\" style=\"--awb-border-radius:20px;\" \/><\/div><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>\u201cWe were very fond of Media Aware because of the audience we\u2019re trying to reach. With all the media messages out there\u2026 we just thought it was the best program for young people.\u201d<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong> Mallory Gibson<\/strong>, <span>Research &amp; Evaluation Specialist, Fact Forward<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><img decoding=\"async\" class=\"size-medium wp-image-6837 aligncenter\" src=\"http:\/\/irtinc.us\/wp-content\/uploads\/2021\/12\/FF-Logo-Gradient-300x155.png\" alt=\"\" width=\"300\" height=\"155\" srcset=\"https:\/\/irtinc.us\/wp-content\/uploads\/2021\/12\/FF-Logo-Gradient-200x103.png 200w, https:\/\/irtinc.us\/wp-content\/uploads\/2021\/12\/FF-Logo-Gradient-300x155.png 300w, https:\/\/irtinc.us\/wp-content\/uploads\/2021\/12\/FF-Logo-Gradient-400x206.png 400w, https:\/\/irtinc.us\/wp-content\/uploads\/2021\/12\/FF-Logo-Gradient.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\">For more information about Fact Forward::<br \/>\n1331 Elmwood Ave., Suite 300<br \/>\nColumbia, SC 29201<br \/>\nwww.factforward. org<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #808080;\">Fact Forward was formerly known as \u201cThe South Carolina Campaign to Prevent Teen Pregnancy,\u201d Fact Forward rebranded in 2019 to better<\/span><br \/>\n<span style=\"color: #808080;\">reflect its commitment to all aspects of sexual health, including STI prevention, HPV vaccination, and healthy sexual communication.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: left;\"><strong><a href=\"http:\/\/irtinc.us\/wp-content\/uploads\/2021\/12\/CaseStudy_MAYA-FactForward-2021-09-20.pdf\" target=\"_blank\" rel=\"noopener\">Click to view the entire case study as a downloadable PDF<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":37,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6825","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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