Christina V. Malik, PhD
iRT Research Scientist
Doctorate in Mass Communication,
University of North Carolina at Chapel Hill
Christina V. Malik, Ph.D., is a Research Scientist at innovation Research & Training, Inc. She received her doctorate in Mass Communication and a certificate in Interdisciplinary Health Communication from the University of North Carolina at Chapel Hill. She holds a M.A. in Communication Management from the University of Southern California. Her primary research focuses on the processing of health communications. Specifically, she has explored the role of branding in public health campaigns and corporate-sponsored health messages. Her secondary stream of research explores the influence of media messages on children’s attitudes, beliefs, and behaviors. Dr. Malik also has over twelve years of professional experience in advertising and consumer research.
At iRT, Dr. Malik’s work has focused on the development and evaluation of media literacy programs designed to prevent risk behaviors (e.g., substance use and early/risky sexual behaviors) in children and adolescents.
Current Projects and Responsibilities:
Project Director - Media World Relationships (Phase II SBIR grant)
This project will complete the development of Media World Relationships, a prevention program that focuses on teaching media literacy education to students in grades 7-9 to increase critical thinking skills about media messages, increase intentions to abstain from sexual activity, and increase the likelihood of safe behaviors should sexual activity occur. The ultimate goals of the program are to prevent early sexual behaviors, STI transmission, and teen pregnancy.
Previous Projects and Responsibilities:
Research Specialist - Media World Relationships (Phase I SBIR contract)
Research Specialist - Media World (Phase II SBIR grant)
Dr. Malik has presented her work at numerous national and international conferences, and currently has several manuscripts under review at academic journals.